Photodart’s Weblog


Advertising: deconstructing the power of image
June 23, 2008, 1:01 pm
Filed under: Issues and Opinions

S.A.F.E. stands for Social Accountability and Fundamental Environmental Standards. The 5 core pilars (Transparency, Dialogue, Evaluation, Social Accountability, Sustainability) represent milestones in our policy.

Explore Sustainable Development at PUMA.
The PUMA S.A.F.E. Concept creates a symbiotic relationship between our environment, employees, business partners and other stakeholders. In essence, S.A.F.E. highlights PUMA’s long-standing commitment to being a responsible corporate citizen. By rigorously enforcing the S.A.F.E. principles, PUMA is able to ensure that labor is not exploited and that production methods are continuously revised.

http://about.puma.com/EN/6/

Notes to follow these campaigns

highsnobiety.com: Nike “It’s Just A T-Shirt” Campaign by Terry Richardson

http://www.guess.com/Advertising.aspx?campaign=history

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Nike Arsenal Advert…
June 23, 2008, 12:56 pm
Filed under: photography

For prompting issues of context and meaning: stereotyping, image manipulation, clear/ambiguous communication, dissemination, ‘how are we to discern such images, and what do we do with the information’. This is an example of an advertisment.